From Watching Brands Destroy Inventory to Building a Better Way
Corina Marshall spent seven years in off-price retail operations. First at a major department store chain managing clearance strategy, then at a liquidation platform connecting brands with discount retailers. She saw the same problem from both sides of the table.
Brands would rather destroy $2 million worth of perfectly good product than risk it showing up at the wrong retailer at the wrong price. The fear was rational — one unauthorized seller on Amazon could tank a brand's MAP pricing across every channel. But the solution — incineration, landfill, or sitting on dead stock for 18 months — was absurd.
The real issue was not that secondary channels were risky. It was that brands had no control over what happened to their inventory once it left the warehouse. No visibility, no guardrails, no way to enforce pricing floors or geographic restrictions. So they opted for the only control they had: destruction.
Corina founded Another in 2024 to fix this. The thesis was simple: if you give brands real control over their secondary inventory — where it goes, who buys it, at what price, in which geography — they will stop destroying it and start monetizing it. Two years later, 200+ brands are proving that thesis right.